The Consumer Decision Journey

Consumers are moving outside the purchasing funnel-changing the way they research end buy your products. If your marketing hasn’t changed in response. It should. David Court, Dave Elzinga, Susan Mulder, and O   Jbrgen Vetvlk If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions. That’s why consumer electronics companies make sure not only that customers see their televisions in stores but also that those televisions display vivid high-den…

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