Electrifying cars: How three industries will evolve

Electrifying cars: How three industries will evolve.

The Consumer Decision Journey

Consumers are moving outside the purchasing funnel-changing the way they research end buy your products. If your marketing hasn’t changed in response. It should. David Court, Dave Elzinga, Susan Mulder, and O   Jbrgen Vetvlk If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions. That’s why consumer electronics [...]